My Love Story
I was about 12 years old when I moved from The Woods of Oregon to The Streets of California. No matter where I was I always loved listening to the radio. When my parents drove me to school or sports games, I made sure to find a radio station that I liked. I found out quickly, the radio hit different in California. I heard what the DJ's on the radio in Los Angeles were doing with their turntables and records, and I knew that's what I wanted to do when I grew up.
I took my first paid gig as a DJ in 2004 during my freshman year of High School.
It was a Valentine's Day party for twin sisters at their parent's mansion, in Dana Point, CA.
I'll never forget it!
I went from playing three sports at the beginning of High School, to making good money throwing parties by the end of High School. These parties I put on with my friends got big - real big, and kids from all over Southern California were coming to our events. These "underground parties" were getting so big that I regularly had to answer to the police, so as soon as I turned 18, it just made sense to find legitimate work in the 18+ club scene.
After graduating High School with this experience, I went to California State University, Northridge to study Music Industries, and started promoting club nights in Hollywood, eventually, dropping out of college to work full-time producing events and promoting mini-tours and local showcases for independent record labels and artists throughout the Southern California area, sharing stages with artists like YG and DJ Mustard, Far East Movement, New Boyz, Cali Swag District, and even rap legends like Mack 10, WC, Kurupt and the late Bad Azz.
After being involved with the live shows and hip-hop industry for awhile, I found myself getting mixed up with some interesting groups, and got involved with some risky ventures, which led to more questioning by the police. As much as I loved the music and lifestyle I'd been living, I was able to see the path I was on would lead to trouble.
I needed a change.
I started picking up gigs with a friend's uncle, who owned a Wedding Company focused on Traditional Indian Weddings. I learned about Indian traditions and food, and of course, Bollywood and Indian music. I loved the experience of being involved with couples' big day, but as a young thrill-seeking kid, weddings just didn't fill my cup like the excitement of selling events and the energy of the dance floors in the clubs.
So instead of changing course, I decided to double down on producing club events, and DJing, and working in studios with artists and producers. After making some good connections, I started making deals with artists and producers to sell all-inclusive show packages to their fans, in order to maximize profits from each show and event. I coordinated with the show venues and made sure the promoters had the marketing materials they needed to market and sell the events. I set up party buses and bottle service for VIP guests who paid extra to party with the performing artists on the night of the shows, then I'd rehearse and perform with the artists and help manage the productions from start to finish. These events got crazy!
Eventually, a friend from college asked if I could do this sort of all-inclusive event package for her birthday party.
I organized and coordinated a VIP club night experience for her and her friends. One of my DJ friends even booked a couple celebrity-guest appearances to make sure it was a sold out night at this Sunset Blvd Club in Hollywood, CA. Everything lined up perfectly and there was a lot of hype around this event. But, before the night began, the party buses were pulling up, and one of my best friends from college was ran over, dragged, and smashed by one of them.
I couldn't tell you anything about what happened inside the club that night, but the memories of trying to help my friend are vivid. After months of praying and waiting through his medically induced coma and countless surgeries, my friend started to make a recovery!
Feeling responsible for this accident, that was the last time I produced a club event. I decided to leave the area entirely, and started taking college classes again. I moved back to The Beautiful Pacific Northwest, but rather than going back to my hometown in Oregon, I decided Seattle was more my speed. Instead of pursuing the Music Industry, I focused on learning more about the Hospitality Industry. I started working in Hotels, Luxury Apartments, Banquet Halls and High-End Restaurants, often working 2-3 different shifts in one day before a night class.
And, of course, I started DJing again while in Seattle... Eventually I got a call from an artist I'd met at a showcase in Los Angeles years prior - he wanted me to go on tour with him and a small group of other LA-based artists. They were going to China and then to Canada and I'd be running the street team in charge of promoting shows and selling merchandise, in addition to DJing on stage with all the performers during the shows. After a couple months of preparing to leave the country, giving notice to my jobs, getting familiar with all the artists music, etc, we found out that our headlining artist was pulling out of the tour to pursue his other passion, directing music videos. The tour was cancelled for all of us.
So, the grind continued and the more I DJ'd around Seattle, the more I was reminded of what I didn't like about the nightlife - the same old bars and clubs, with the same old crowds. So, I decided it was time to try weddings again. I started picking up gigs with a Seattle based Wedding DJ Business, but I still wasn't sold on the idea of making weddings my bread and butter. So, I met with a local Ethiopian hookah lounge owner - who ended up being a great friend - and I became the resident DJ at his hookah lounge. I didn't have to worry about selling my services or putting myself in a chaotic environment, I just showed up and played good music for people who just wanted to chill and smoke hookah in a mellow environment.
Being out late on the weekends at this hookah lounge, I couldn't help but notice how much money the hot dog carts seemed to be making outside these bars and clubs. One night I walked over and talked to the hot dog guy after my gig to ask more about the business. It turned out one guy owned all of the best hot dog carts, which were outside all the best clubs in Seattle. I was inspired.
I began working on this food cart idea - I would compete in the morning market, so I didn't have to deal with the craziness of the nightlife. The idea was to build up my own pancake cart empire in high traffic areas throughout Seattle, like this hot dog guy did. This idea evolved and eventually became Juice's Pancake Lounge, a unique breakfast delivery restaurant concept... My girlfriend at the time inspired me to go all in, so I quit taking classes, I quit my jobs, and I even stopped DJing to grow this new food business.
After only a year of peddling pancakes, there were a few sudden and impactful deaths in my family, and then a bad break-up came, so I gave in, and hesitantly moved back to my hometown in Oregon, to be with my family at age 26... And of course, I brought my new restaurant idea and my turntables with me.
After moving back to McMinnville full time in 2015, I was still focused on growing my food business. Someone introduced me to the late local McMinnville legend, Rick Drakeley of The 411 Eatery & Lounge, and he ended up mentoring me and helped me grow my food cart business idea into a legitimate breakfast delivery restaurant, allowing me to use his kitchen on the weekdays, and DJ at his bar on the weekends.
Eventually with the bit of DJing I did at The 411, along with the connections I made in the community through Rick and my breakfast delivery restaurant, the wedding DJ work found me once again, and within a few years, I was DJing and MCing weddings all over Oregon, working directly with my clients.
Weddings finally started appealing to me. I was getting to know the couples I worked for - I learned to appreciate the uniqueness of each couples' dynamics and found something lovely about working with couples on something so special to them and their loved ones. My clients didn't want the same old boring disk jockey for their wedding, they wanted somebody who was creative, engaging, and passionate about the art of DJing and MCing, with a high standard for well-produced events. And once I really got into it, I noticed that I was falling in love with all the love, hearing all the stories, witnessing the deep connections these couples had with all their loved ones. I really started to appreciate the atmosphere of joy and solidarity that weddings offered.
After the busiest year of my life, running a food business and a Wedding business, my schedule looked overwhelming that upcoming wedding season, so I closed my breakfast delivery restaurant in late 2019, and launched Wine Valley Weddings, a new brand, dedicated and committed to better serving my wedding clients.
Even throughout a pandemic and shutdowns, when food delivery was considered essential, and all events were cancelled or postponed, I stuck with my decision to focus my energy on being the best Wedding DJ and MC on the West Coast, and now, several years later I am booked to DJ and MC more weddings than ever before.
*
Thank you all for your continued support throughout my journey.
Thank you all for sharing the positive word of mouth, and helping me find my way, not only as a DJ, but as a human being.
I look forward to helping you with your wedding!
I was about 12 years old when I moved from The Woods of Oregon to The Streets of California. No matter where I was I always loved listening to the radio. When my parents drove me to school or sports games, I made sure to find a radio station that I liked. I found out quickly, the radio hit different in California. I heard what the DJ's on the radio in Los Angeles were doing with their turntables and records, and I knew that's what I wanted to do when I grew up.
I took my first paid gig as a DJ in 2004 during my freshman year of High School.
It was a Valentine's Day party for twin sisters at their parent's mansion, in Dana Point, CA.
I'll never forget it!
I went from playing three sports at the beginning of High School, to making good money throwing parties by the end of High School. These parties I put on with my friends got big - real big, and kids from all over Southern California were coming to our events. These "underground parties" were getting so big that I regularly had to answer to the police, so as soon as I turned 18, it just made sense to find legitimate work in the 18+ club scene.
After graduating High School with this experience, I went to California State University, Northridge to study Music Industries, and started promoting club nights in Hollywood, eventually, dropping out of college to work full-time producing events and promoting mini-tours and local showcases for independent record labels and artists throughout the Southern California area, sharing stages with artists like YG and DJ Mustard, Far East Movement, New Boyz, Cali Swag District, and even rap legends like Mack 10, WC, Kurupt and the late Bad Azz.
After being involved with the live shows and hip-hop industry for awhile, I found myself getting mixed up with some interesting groups, and got involved with some risky ventures, which led to more questioning by the police. As much as I loved the music and lifestyle I'd been living, I was able to see the path I was on would lead to trouble.
I needed a change.
I started picking up gigs with a friend's uncle, who owned a Wedding Company focused on Traditional Indian Weddings. I learned about Indian traditions and food, and of course, Bollywood and Indian music. I loved the experience of being involved with couples' big day, but as a young thrill-seeking kid, weddings just didn't fill my cup like the excitement of selling events and the energy of the dance floors in the clubs.
So instead of changing course, I decided to double down on producing club events, and DJing, and working in studios with artists and producers. After making some good connections, I started making deals with artists and producers to sell all-inclusive show packages to their fans, in order to maximize profits from each show and event. I coordinated with the show venues and made sure the promoters had the marketing materials they needed to market and sell the events. I set up party buses and bottle service for VIP guests who paid extra to party with the performing artists on the night of the shows, then I'd rehearse and perform with the artists and help manage the productions from start to finish. These events got crazy!
Eventually, a friend from college asked if I could do this sort of all-inclusive event package for her birthday party.
I organized and coordinated a VIP club night experience for her and her friends. One of my DJ friends even booked a couple celebrity-guest appearances to make sure it was a sold out night at this Sunset Blvd Club in Hollywood, CA. Everything lined up perfectly and there was a lot of hype around this event. But, before the night began, the party buses were pulling up, and one of my best friends from college was ran over, dragged, and smashed by one of them.
I couldn't tell you anything about what happened inside the club that night, but the memories of trying to help my friend are vivid. After months of praying and waiting through his medically induced coma and countless surgeries, my friend started to make a recovery!
Feeling responsible for this accident, that was the last time I produced a club event. I decided to leave the area entirely, and started taking college classes again. I moved back to The Beautiful Pacific Northwest, but rather than going back to my hometown in Oregon, I decided Seattle was more my speed. Instead of pursuing the Music Industry, I focused on learning more about the Hospitality Industry. I started working in Hotels, Luxury Apartments, Banquet Halls and High-End Restaurants, often working 2-3 different shifts in one day before a night class.
And, of course, I started DJing again while in Seattle... Eventually I got a call from an artist I'd met at a showcase in Los Angeles years prior - he wanted me to go on tour with him and a small group of other LA-based artists. They were going to China and then to Canada and I'd be running the street team in charge of promoting shows and selling merchandise, in addition to DJing on stage with all the performers during the shows. After a couple months of preparing to leave the country, giving notice to my jobs, getting familiar with all the artists music, etc, we found out that our headlining artist was pulling out of the tour to pursue his other passion, directing music videos. The tour was cancelled for all of us.
So, the grind continued and the more I DJ'd around Seattle, the more I was reminded of what I didn't like about the nightlife - the same old bars and clubs, with the same old crowds. So, I decided it was time to try weddings again. I started picking up gigs with a Seattle based Wedding DJ Business, but I still wasn't sold on the idea of making weddings my bread and butter. So, I met with a local Ethiopian hookah lounge owner - who ended up being a great friend - and I became the resident DJ at his hookah lounge. I didn't have to worry about selling my services or putting myself in a chaotic environment, I just showed up and played good music for people who just wanted to chill and smoke hookah in a mellow environment.
Being out late on the weekends at this hookah lounge, I couldn't help but notice how much money the hot dog carts seemed to be making outside these bars and clubs. One night I walked over and talked to the hot dog guy after my gig to ask more about the business. It turned out one guy owned all of the best hot dog carts, which were outside all the best clubs in Seattle. I was inspired.
I began working on this food cart idea - I would compete in the morning market, so I didn't have to deal with the craziness of the nightlife. The idea was to build up my own pancake cart empire in high traffic areas throughout Seattle, like this hot dog guy did. This idea evolved and eventually became Juice's Pancake Lounge, a unique breakfast delivery restaurant concept... My girlfriend at the time inspired me to go all in, so I quit taking classes, I quit my jobs, and I even stopped DJing to grow this new food business.
After only a year of peddling pancakes, there were a few sudden and impactful deaths in my family, and then a bad break-up came, so I gave in, and hesitantly moved back to my hometown in Oregon, to be with my family at age 26... And of course, I brought my new restaurant idea and my turntables with me.
After moving back to McMinnville full time in 2015, I was still focused on growing my food business. Someone introduced me to the late local McMinnville legend, Rick Drakeley of The 411 Eatery & Lounge, and he ended up mentoring me and helped me grow my food cart business idea into a legitimate breakfast delivery restaurant, allowing me to use his kitchen on the weekdays, and DJ at his bar on the weekends.
Eventually with the bit of DJing I did at The 411, along with the connections I made in the community through Rick and my breakfast delivery restaurant, the wedding DJ work found me once again, and within a few years, I was DJing and MCing weddings all over Oregon, working directly with my clients.
Weddings finally started appealing to me. I was getting to know the couples I worked for - I learned to appreciate the uniqueness of each couples' dynamics and found something lovely about working with couples on something so special to them and their loved ones. My clients didn't want the same old boring disk jockey for their wedding, they wanted somebody who was creative, engaging, and passionate about the art of DJing and MCing, with a high standard for well-produced events. And once I really got into it, I noticed that I was falling in love with all the love, hearing all the stories, witnessing the deep connections these couples had with all their loved ones. I really started to appreciate the atmosphere of joy and solidarity that weddings offered.
After the busiest year of my life, running a food business and a Wedding business, my schedule looked overwhelming that upcoming wedding season, so I closed my breakfast delivery restaurant in late 2019, and launched Wine Valley Weddings, a new brand, dedicated and committed to better serving my wedding clients.
Even throughout a pandemic and shutdowns, when food delivery was considered essential, and all events were cancelled or postponed, I stuck with my decision to focus my energy on being the best Wedding DJ and MC on the West Coast, and now, several years later I am booked to DJ and MC more weddings than ever before.
*
Thank you all for your continued support throughout my journey.
Thank you all for sharing the positive word of mouth, and helping me find my way, not only as a DJ, but as a human being.
I look forward to helping you with your wedding!